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The feminine side of advertising
The feminine side of advertising
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Finally advertising is starting to realize the power of women. An example is 3iying, an all-girl advertising agency and specialized in marketing for girls. Their web: http://www.3iying.com/ 3iying, pronounced "three-eye-ying", was set up in New York by the versatile … Continue reading
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Por fin la publicidad está empezando a comprender el poder de las mujeres. Un ejemplo es 3iying, agencia de publicidad formada sólo por chicas y especializada en el marketing para chicas. 3iying, que se pronuncia "three-eye-ying" en inglés, fue … Continue reading
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The Indonesian agency Lowe Jakarta has used copys full of lyricism in its campaign for Rexona, some copys with a sensibility not very common in the texts of men-targeted deodorants.They aren’t only focused on the other sex, but also they … Continue reading
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La agencia indonesia Lowe Jakarta ha utilizado unos copys llenos de lirismo para dirigirse a las jóvenes adolescentes en su campaña de Rexona, unos copys con una sensibilidad que no suele ser frecuente en los textos de desodorantes dirigidos a … Continue reading
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I have read one copy that gave me goosebumps. This ad has been Gold Lion in the press segment at Cannes International Advertising Festival in 2008. The advert tries to make aware against female foeticide in India. The campaign was … Continue reading
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Me pone los pelos de punta el copy del anuncio que ha sido Oro en la categoría de Prensa en el Festival Internacional de Publicidad de Cannes 2008. El anuncio trata de concienciar contra los abortos de los fetos femeninos … Continue reading
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Yesterday, I wrote about the female presence in the Grand Prix of Golden Drum Advertising Festival. Today, I’m going to talk about the female presence in the jury of this Festival. The data are also negative for women. Of the … Continue reading
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Ayer escribí acerca de la presencia femenina en los Grand Prix del Festival publicitario Golden Drum. Hoy voy a hablar sobre la presencia femenina en el jurado de este Festival. Los datos también dejan un saldo negativo para las mujeres. … Continue reading
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The Saatchi & Saatchi Bucharest’s campaign for Proctect & Gamble has been Grand Prix in Press category in the Golden Drum Awards, recently celebrated in Slovenia. 1961 Man, Woman and Boy Full credits Year/ID: 2008 / B07008 Agency: Saatchi & … Continue reading
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La campaña de Saatchi & Saatchi Bucarest para Proctect & Gamble ha sido Grand Prix en la categoría de prensa en los premios Golden Drum, celebrados recientemente en Eslovenia. 1961 Man, Woman and Boy He elegido esta campaña porque es … Continue reading
