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20 years of Dim Up

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Nov
28,
2008
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It has been already 20 years since Dim revolutionised the entire market with its seamless stockings. To celebrate the anniversary the company has asked the French agency Publicis to prepare a commemorative campaign. For this purpose they created a separated web page that presents the history of stockings and its advertising throughout last decades.

Moreover Dim (that now belongs to DB Apparel) has published billboard and magazine advertisements. The company has celebrated its anniversary during the party that took place in Madrid, with a presence of celebrities and a catwalk show.

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