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Lifting up the women's skirt in the first shot is offensive and vulgar. But the Epuron spot, created by the agency Nordpol from Hamburg is a beautiful idea that justifies the scene and focuses the attention of spectators. Brilliant.
Agency: Nordpol (Hamburgo – Alemania)
Production: Paranoid Projects
“If the great advance of the 20th century was the inclusion of women as equals in society, then an even greater advance in the 21st century will be the incorporation of women’s thinking.”
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