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Alex Leo is a columnist in a daily newspaper, The Huffington Post, and the editor of 236.com, (where she's paid to behave as a kid). In this week publication she presents 5 most sexist ads of 2008. What's curious, the brands represent strategic advertising sectors. Watching ads of this kind, I keep on asking myself: where is the common sense of the advertising agencies…?
“If the great advance of the 20th century was the inclusion of women as equals in society, then an even greater advance in the 21st century will be the incorporation of women’s thinking.”
Fresh news related to the female world of advertising: new products, differentiating strategies, surveys, books and the latest news about the women presence and performance in the most important advertising festivals around the world.
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