AdWomen

The feminine side of advertising

Monthly Archives: January 2009

Moms are the only ones who will keep on shopping during the crisis

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Jan
28,
2009
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Every year moms spend $2.1 trillions in the US, with projection of reaching $3 trillions by 2012, informs Maria Bailey, CEO at BSM Media. This Group growths and is loyal to products and services. Now more than ever it's important … Continue reading

Las madres son las únicas que no dejarán de comprar durante la crisis

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Jan
28,
2009
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Las madres gastan 2.1 trillones de dólares al año en EEUU y se prevé que en 2012 se llegue a los 3 trillones. Estos son los datos que aporta Maria Bailey, CEO de BSM Media. Este grupo de consumidoras ofrece … Continue reading

Mango knows how to get along with women

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Jan
27,
2009
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Mango fashion brand is present in all the continents and chooses the best way to get along well with women of each continent. Smart, in vogue and inexpensive. Mango has set up its stores in the world's most important cities, … Continue reading

Mango sabe cómo llegar a las mujeres

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Jan
27,
2009
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La marca de moda Mango se ha expandido a todos los continentes y en cada uno de ellos elige la mejor manera de conectar con las mujeres: su público objetivo. Con una imagen de moda elegante, a la última y … Continue reading

Area of Creativity is controlled by men

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Jan
26,
2009
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Grupo Consultores has just published the Yearbook of Best Spanish Advertising Agencies and Kika Samblás, the general director of the group, has been interview by Mujeres y Cia. Kika says that the number of creative women in agencies is increasing: … Continue reading

El área creativa continua siendo masculina

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Jan
26,
2009
2

Grupo Consultores acaba de publicar el Anuario de las Mejores Agencias de Publicidad en España y en Mujeres y Cia nos encontramos con una interesante entrevista a Kika Samblás, directora general del grupo. En la entrevista, Kika señala el crecimiento … Continue reading

Orange campaign created by women

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Jan
23,
2009
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Las campañas de Orange obra de mujeres

Everybody for free For its latest campaigns Orange has chosen Comunica +A agency, which creative team is made up in majority by women. Full credits Agency: Comunica+A Advertiser: Orange Product: Oferta comercial Brand: Orange Sector: Telecomunicaciones Consumer contacts: Marcos Martínez … Continue reading

Las campañas de Orange: obra de mujeres

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Jan
23,
2009
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Las campañas de Orange obra de mujeres

Todos a O Orange ha elegido para crear sus últimas campañas a la agencia de publicidad Comunica +A, cuyo equipo creativo ha estado formado por una mayoría de mujeres. Ficha técnica Agencia: Comunica+A Anunciante: Orange Producto: Oferta comercial Marca: Orange … Continue reading

Letter to a female creative

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Jan
22,
2009
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Dear Miss Ford: Your letter of recent date has been received in the Inking and Painting Department for reply.Women do not do any of the creative work in connection with preparing the cartoons for the screen, as that work is … Continue reading

Carta a una creativa

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Jan
22,
2009
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“Querida Miss Ford: Hemos recibido recientemente tu carta en el Departamento de Tinte y Pintura. Las mujeres no realizan ningún tipo de trabajo creativo relacionado con preparar los dibujos animados para la pantalla, ya que ese trabajo lo llevan a … Continue reading

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