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The feminine side of advertising
The feminine side of advertising
Home ‚ Women or men creativity?
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Esta valla es una creatividad india liderada por tres grandes mujeres profesionales. (Ver ficha técnica)
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“Natural finish colours” (“Colores naturales”) es el slogan que la marca de pinturas Berger quería transmitir y la agencia lo ha conseguido con esta valla exterior. El efecto que da a entender que el pintor colgado de la valla está extendiendo el color del mismo cielo sobre el soporte se ha logrado haciendo cortes del mismo tamaño que la brocha.
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¿Podríamos considerarlos como valores propios del imaginario femenino?
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Ficha técnica
Agencia: JWT, Mumbai, India
Directora creativa ejecutiva: Tista Sen
Directora Creativa: Nandita Chalam
Redactora/ Directora de Arte: Minal Phatak
Fabricante: Alakh Publicity, Tushar Rechwad
Fuente: I believe in ad.
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