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Women's creativity in advertising is not only about printed ads or TV spots. As you could see it in the previous posts, it's much more than that.
This brilliant paper engineer, keen on turning paper into 3-dimensional objects, has created the CD cover for Summer Rains by The Ditty Bops, presented above.
Pop-ups, rotating wheels… this cover meant the nomination to Grammy "Best Recording Packaging".
Ceremony took place on the February 8th and the category winner was Metallica's packaging for the album "Death Magnetic". This creative team is also directed by a woman, Sara Moffat.
You can read more about the nomination in this interview with Renee Jablow's.
“If the great advance of the 20th century was the inclusion of women as equals in society, then an even greater advance in the 21st century will be the incorporation of women’s thinking.”
Fresh news related to the female world of advertising: new products, differentiating strategies, surveys, books and the latest news about the women presence and performance in the most important advertising festivals around the world.
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