Comentarios en: Olay nos devuelve a la infancia http://www.adwomen.org/2009/03/13/olay-nos-devuelve-a-la-infanciaolay-takes-you-back-to-childhood/ El lado femenino de la publicidad Tue, 07 Sep 2010 00:42:57 +0000 http://wordpress.org/?v=2.7.1 hourly 1 Por: la canadienne http://www.adwomen.org/2009/03/13/olay-nos-devuelve-a-la-infanciaolay-takes-you-back-to-childhood/comment-page-1/#comment-54 la canadienne Wed, 18 Mar 2009 19:21:36 +0000 http://www.adwomen.org/?p=934#comment-54 I was way off base. I saw Peter Pan hiding the Olay until Tinkerbell got closer because he was going to give it to her to make her look younger! I was way off base. I saw Peter Pan hiding the Olay until Tinkerbell got closer because he was going to give it to her to make her look younger!

]]> Por: nalecza http://www.adwomen.org/2009/03/13/olay-nos-devuelve-a-la-infanciaolay-takes-you-back-to-childhood/comment-page-1/#comment-52 nalecza Wed, 18 Mar 2009 08:47:02 +0000 http://www.adwomen.org/?p=934#comment-52 That´s the point!!! My friend asked me abt my opinion concerning this very advert, and the first connotation that came on my mind was exactly ¨the guy that suffers middle-age crisis, buys red Porshe and uses tones of anti-age creams¨. Why? Because: 1. I (as a woman) do not identify with a guy 2. He definitely hides it from her behind his back=a guy´s secret 3. For me Peter Pan is a clear synonym of a man who never wants to grow up, but in a mental, and not physical, way (see movie- it refers mostly to one´s mind) But I must say that it surely depends on one´s culture, i.e. where are you from. MT, u´re from States so you see it this way. Europeans may have other kind of asociations... But after all what counts is that the creative team of this advert got precisely what they wanted to get: a discussion over this advertisement ;) Cheers That´s the point!!! My friend asked me abt my opinion concerning this very advert, and the first connotation that came on my mind was exactly ¨the guy that suffers middle-age crisis, buys red Porshe and uses tones of anti-age creams¨. Why? Because:

1. I (as a woman) do not identify with a guy
2. He definitely hides it from her behind his back=a guy´s secret
3. For me Peter Pan is a clear synonym of a man who never wants to grow up, but in a mental, and not physical, way (see movie- it refers mostly to one´s mind)

But I must say that it surely depends on one´s culture, i.e. where are you from. MT, u´re from States so you see it this way. Europeans may have other kind of asociations…

But after all what counts is that the creative team of this advert got precisely what they wanted to get: a discussion over this advertisement ;)

Cheers

]]> Por: MT http://www.adwomen.org/2009/03/13/olay-nos-devuelve-a-la-infanciaolay-takes-you-back-to-childhood/comment-page-1/#comment-51 MT Tue, 17 Mar 2009 17:13:34 +0000 http://www.adwomen.org/?p=934#comment-51 It is obvious that the ad was created by men because women don't identify with Peter Pan when thinking about looking youthful. Most women in the USA identify Peter Pan with men who "never want to grow up". Being called Peter Pan isn't a compliment. I would love to see the creative brief. It is obvious that the ad was created by men because women don’t identify with Peter Pan when thinking about looking youthful. Most women in the USA identify Peter Pan with men who “never want to grow up”. Being called Peter Pan isn’t a compliment. I would love to see the creative brief.

]]> Por: Idoia http://www.adwomen.org/2009/03/13/olay-nos-devuelve-a-la-infanciaolay-takes-you-back-to-childhood/comment-page-1/#comment-50 Idoia Tue, 17 Mar 2009 16:38:40 +0000 http://www.adwomen.org/?p=934#comment-50 I only see Peter Pan´s story. Peter Pan wants to be young forever and so his friends. That´s the story this advert tells us. I think the aim of this advert is to relate the product with the everlasting young. That´s all. I only see Peter Pan´s story. Peter Pan wants to be young forever and so his friends. That´s the story this advert tells us. I think the aim of this advert is to relate the product with the everlasting young. That´s all.

]]> Por: nalecza http://www.adwomen.org/2009/03/13/olay-nos-devuelve-a-la-infanciaolay-takes-you-back-to-childhood/comment-page-1/#comment-47 nalecza Tue, 17 Mar 2009 08:26:37 +0000 http://www.adwomen.org/?p=934#comment-47 Yep, that´s it! I think exactly the same! If I wouldn´t know that Olay makes creams for women I would bet that this ad is all about cream for guys...That ¨they have got their beauty secrets as well¨, not just Tinkerbell...But maybe this is exactly what the autors of this ad wanted us to think? No? As guys use to ¨borrow¨ our creams and other cosmetics when we don´t watch, as ¨their ones are just finished¨...hehehe ;) And then they spend in front of the mirrow twice much time as we do Yep, that´s it! I think exactly the same! If I wouldn´t know that Olay makes creams for women I would bet that this ad is all about cream for guys…That ¨they have got their beauty secrets as well¨, not just Tinkerbell…But maybe this is exactly what the autors of this ad wanted us to think? No? As guys use to ¨borrow¨ our creams and other cosmetics when we don´t watch, as ¨their ones are just finished¨…hehehe ;) And then they spend in front of the mirrow twice much time as we do

]]> Por: Ged Stankus http://www.adwomen.org/2009/03/13/olay-nos-devuelve-a-la-infanciaolay-takes-you-back-to-childhood/comment-page-1/#comment-37 Ged Stankus Fri, 13 Mar 2009 22:21:56 +0000 http://www.adwomen.org/?p=934#comment-37 Sorry but I don't think this ad communicates as clearly as you think. To me it says that Olay is Peter Pan's secret to staying young and not Tinkerbell's because Peter's hiding it from her. Sorry but I don’t think this ad communicates as clearly as you think. To me it says that Olay is Peter Pan’s secret to staying young and not Tinkerbell’s because Peter’s hiding it from her.

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