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Olay takes you back to childhood

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Mar
13,
2009
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Full credits

Client: P&G
Agency: Saatchi & Saatchi Singapore
Creatives:  Alan Myles (Photographer), Richard Copping, Andrew Petch (Creative Director), Richard Copping, Eddie Wong (Art Director), Andrew Petch (Copywriter)
Country: Singapore

Men! This ad for Olay, the brand of beauty products, was created by men!

Among plenty of beautiful women, perfect, without wrinkles, which try to sell us another miraculous anti-age cream, we find this printed ad that makes us remind our childhood.

The ad transmits a clear message: the product does not only make women appear younger, but it makes them feel younger. The chosen story reflects perfectly this message.

Peter Pan, the boy who didn't want to grow up, hides a secret that makes him and his best fellow Tinkerbell stay children for ever.

This ad does not need a slogan. The image is enough expressive itself to transmit the idea. The creative team knew how to reach the tenderest feelings of women and how to make them not only see and analyze, but also feel the product.

Resource: Best Ads on TV.

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