AdWomen

The feminine side of advertising

Monthly Archives: March 2009

Entrevista a Ruth Lee

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Mar
23,
2009
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Esta es la primera entrevista que publicamos con motivo de Adfest 2009 (más información en la sección Adfest 2009 de nuestro menú superior) . Ruth Lee es Directora Creativa en DDB y ha sido nombrada una de los 10 mejores … Continue reading

Interview to Ruth Lee

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Mar
23,
2009
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With this interview we inaugurate the cycle Adfest 2009 (more info in our new section Adfest). . Ruth Lee, Chief Creative Officer for DDB,  was named one of the Top Ten Creative Directors in China. Her work has been recognized … Continue reading

Femenine glamour and sophistication

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Mar
20,
2009
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cointreaupolitan

Cointreau invites women to be “Cointreauversial” in their "Ladies Nights". The orange liquor fits to these times and transforms its image focusing on women and giving them the chance to forget about duties and enjoy their feminine side for a … Continue reading

Glamour y sofisticación femenina

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Mar
20,
2009
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cointreaupolitan

Cointreau invita a las mujeres a ser Cointreauversial en sus Ladies Night (Noches de mujeres). El licor de naranja se adapta a los tiempos y renueva su imagen dirigiéndose a las mujeres y ofreciéndoles la oportunidad de olvidarse de su … Continue reading

How can you figure out if you are pregnant?

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Mar
18,
2009
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"The second best way to tell if you are pregnant." I have no doubt about the efficacy of this product, but the first method seems really strange to me. The campaign is very straightforward and it's clear what the product's … Continue reading

¿Cómo saber si estás embarazada?

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Mar
18,
2009
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. "La segunda mejor manera de saber si estás embarazada" No dudo de la eficacia del producto, lo que me resulta más extraño es la que plantean como primera mejor manera de descubrir si estás embarazada. La campaña es muy … Continue reading

Are you Music either Dance type?

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Mar
17,
2009
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Eres de Music o de Dance

This new line of Rexona products is aimed to teenage girls in search of a self identity. ¿Music or Dance? Identify with one of these styles and find out what you like the most-seems to be the message of this … Continue reading

¿Eres de Music o de Dance?

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Mar
17,
2009
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Eres de Music o de Dance

Esta nueva variedad de productos de Rexona está dirigida a chicas adolescentes que buscan una identidad propia. ¿Música o baile? la web y la campaña. Sin embargo, nos encontramos que independientemente del estilo elegido, lo que te ofrecen es prácticamente … Continue reading

Men Vs Women

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Mar
16,
2009
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Men Vs Women

Nike brings everlasting rivals face to face, so they can prove who is able to run more kilometres: Nike+ suggests a new challenge to its followers. Roger Federer, Zlatan Ibrahimovic, Tony Parker and Eva Longoria Parker, Paula Radcliffe, Sofia Boutella … Continue reading

Men Vs Women

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Mar
16,
2009
0
Men Vs Women

Nike enfrenta a los eternos rivales para demostrar quién es capaz de correr más kilómetros: Nike+ propone a sus seguidores este nuevo reto. Roger Federer, Zlatan Ibrahimovic, Tony Parker y Eva Longoria Parker, Paula Radcliffe, Sofia Boutella y Fernando Torres … Continue reading

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