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Sigue leyendo y descubre la respuesta. ¿Hubiera hecho lo mismo el sexo contrario?
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Ficha técnica
Agency: Special, Auckland
Creative Director: Rob Jack, Tony Bradbourne
Art Director: Tony Bradbourne
Photographer: Derek henderson
Copywriter: Rob Jack
Max es uno de los mayores almacenes de ropa de mujer de Nueva Zelanda y, recientemente ha abierto su tienda online. Esta gráfica que os mostramos ha sido la elegida para dar a conocer la apertura de la web maxshop.com en las vallas exteriores de la ciudad.
En la gráfica, los creativos nos muestran a una mujer muy sexy, que se va vistiendo a medida que se carga la página web. Una buena idea que vuelve a ser resuelta con una mujer que parece dirigir su mirada y su cuerpo a los hombres.
En el anuncio se nota ese toque masculino de mostrar la belleza y la coquetería de la mujer siempre al servicio del hombre.
Si el equipo creativo hubiera estado formado por mujeres, ¿creéis que se habría utilizado otro tipo de imagen?
Fuente: BestadsonTV.
Etiquetas: advertising, auckland, australia, exterior, max shop, mujeres, new zeland, outdoor, publicidad, women
I can´t believe it. it´s a campaing targeting women?. Amazing.
The CONCEPT might have had some hope with a better Creative Team. (including a woman-probably).
I don’t find the Ad risque or inappropriate…just ugly. The visual could have been more alluring…in choosing which parts of the body were to be shown…and in choosing the clothing for the parts of the body that were covered.
The positioning of this body, so heavy and black on one side with the black boots…and so small on the spread…makes the image appear like an insect.
What were they thinking?
Its very unappealing to me. I think their idea was OK, but they’ve failed in the delivery of that idea to make it look good.
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Sorry for offtopic