FIAP was created in 1969, and it's the most important festival of Spanish and Portuguese advertising. There are more than 8500 ads of different categories competing in the festival year to year, and more than 2500 representatives from Latin America, USA and Europe participating.

Advertising agencies, production companies, advertisers, mass media and students from the entire region share their works and experience and compete with each other.

On the occasion of the festival's 40th anniversary, it will celebrate for the very first time the Salon of Fame. It will be made up by the greatest mavericks of the Latin American advertising history.

These are the women members of jury:

• Valeria Beola, Universal McCann Argentina- Category: Media Innovation
• Paula Trabulsi,  BossaNovaFilms Brasil- Category: Audiovisual production
• Lali Giraldo, Direktor Films Colombia – Category: Audiovisual production
• Claudia álvarez, McCann Perú – Category: Audiovisual production

Find the winner campaigns here.