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The feminine side of advertising
The feminine side of advertising
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En esta segunda parte de la serie de campañas ganadoras y creadas por mujeres os presentamos la categoría de Carteles. CARTEL Plata China Environment Protection Foundation- Global Warming
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In the second part of Clio Awards series, dedicated to female creatives that won in the festival, it's a time for POSTERS: POSTER Silver China Environment Protection Foundation- Global Warming
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Last week the advertising industry has celebrated the 50th edition of Clio international festival and now we publish the winners list. Throughout next days we'll present those winner campaigns which have a woman as a creative director. PRINT GOLD Greenpeace … Continue reading
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La semana pasada se celebró la 50 edición del festival internacional de publicidad Clio y ya tenemos la lista de ganadores. En los próximos días os presentaremos aquellas campañas ganadoras que han tenido como director creativo a una mujer. GRáFICA … Continue reading
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Socia y directora de escena de BossaNovaFilms. Con experiencia en el mercado publicitario brasileño e internacional, Paula cuenta con más de 20 años de carrera. Con un portafolio de más de 2000 comerciales realizados, trabajó para marcas como Unilever, Danone, … Continue reading
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Business partner and director of BossaNovaFilms. With 20 years of professional experience working in Brasil and internationally. Her portfolio comprises over 2000 advertisements. She worked for the biggest brands as Unilever, Danone, Procter & Gamble. In 2005, with other five … Continue reading
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Computing arrived suddenly in our lives and men were the first one to approach it and to become computer savvy. Throughout years, the idea that new technologies are reserved for men, has been strengthened, even though…
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La informática aterrizó en nuestras vidas de repente y fueron los hombres los primeros en acercarse a ellas, en aprender a usarlas y en dominarlas. A lo largo de los años, se ha ido creando la idea de que las … Continue reading
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La marca de cosmética Lancôme sacó al mercado japonés un nuevo producto: la primera máscara de ojos auto-vibradora de la marca. 7.000 oscilaciones por minuto se merecían un gran lanzamiento. La iniciativa consistió en unos paneles, que al igual que … Continue reading
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The producer of cosmetics, Lancôme, launched a new product in the Japanese market: the first vibrating mascara for eyelashes that oscillates 7000 times per minute. That is something that definitely deserved a huge marketing setting! The action consisted of installing, … Continue reading
