by No Comments•
The 24th Edition of El Sol is starting on the 28th of May and a new section, "El Sol Social", will try to make society aware of different social issues. This year, the festival and Yo Dona magazine will speak on "trafficking in women".
23 advertising agencies from Spain and Latin-America took part in the initiative and created an advertising campaign to report this social issue. They were published in the magazine's website and readers could vote for their favourite one.
However, the vote system suffered irregularities so there will not be any winner for the contest. The organizers will give a prize to AEAP in representation of all agencies. Yo Dona director and El Sol director signed a letter explaining the case.
Despite of this, the organizers undertake to celebrate this initiative in following years.
More info about the festival here.
“If the great advance of the 20th century was the inclusion of women as equals in society, then an even greater advance in the 21st century will be the incorporation of women’s thinking.”
Fresh news related to the female world of advertising: new products, differentiating strategies, surveys, books and the latest news about the women presence and performance in the most important advertising festivals around the world.
Copyright © 2011 AdWomen. All rights reserved.