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Last Friday, AdWomen attended El Sol, The Latin American Advertising Festival, with one goal: to promote the women’s work in advertising.
Everyone who passed close to AdWomen girlsÂ was given a card with a balloon and a clear message:
“If the great advance of the 20th century was the inclusion of women as equals in society, then an even greater advance in the 21st century will be the incorporation of women’s thinking.”
Fresh news related to the female world of advertising: new products, differentiating strategies, surveys, books and the latest news about the women presence and performance in the most important advertising festivals around the world.
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