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The feminine side of advertising
The feminine side of advertising
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We have hidden the name of this brand: the logo and the slogan, in the following ad. The image is exactly the same as the original advert; we didn’t make any further changes. Take a moment, and try to deduce … Continue reading
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Hemos tapado la marca, el logo y el slogan del siguiente anuncio gráfico. La imagen la hemos dejado como estaba, no hemos hecho ningún retoque. ¿Sabríais decirnos que producto está anunciando? Te lo vamos a poner fácil Aquí va … Continue reading
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“Acabamos de entrar al escenario. Somos pioneras” Entrevista con Uschi Henkes, la Directora Creativa y fundadora de Zapping/M&CSaatchi y miembro del jurado de Cannes Lions 2009
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“We’ve just entered the scene. We are pioneers” . An interview with Uschi Henkes, Executive Creative Director and founder of Zapping/ M&CSaatchi, Cannes Lions 2009 jury member
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She Says brings for the second year The Golden Stiletto Adwards to reward women’s creativity. It is the only award ceremony which celebrates female creativity, with an all female judging panel made up of distinguished creatives from across the advertising … Continue reading
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De la mano de She Says, Golden Stiletto Adwards vuelve por segundo año para premiar la creatividad hecha por mujeres en Gran Bretaña. Golden Stiletto Adwards cuenta con un jurado femenino formado por distinguidas creativas de toda la industria publicitaria. … Continue reading
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La tienda on-line de moda femenina indie “mod-cloth” ha realizado una iniciativa que, como resultado, se ha convertido en una eficaz herramienta de marketing. Tienda que descubrí gracias a lookbook, escaparate fashionista mundial.
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On-line indie woman clothes “Mod-Cloth” has developed an iniciative that has got an efficient marketing tool as a result. Shop that I discovered thanks to lookbook, the fashion world showcase. The store sells different kind of clothes. There's no problem … Continue reading
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Si hablamos de product placement dirigido a mujeres, puede haber muchos casos que nos vengan a la cabeza, quizás por el tradicional rol que ha jugado y juega la mujer como principal decisor de compra familiar (alimentos y lácteos en … Continue reading
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When talking about Product Placement for women, there can be lots of different cases that ring the bell, maybe because of the role that women have traditionally played as the deciders of what to buy for the family. A … Continue reading
