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The feminine side of advertising
The feminine side of advertising
Home ‚ Women or men creativity?
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La idea es simple: Escoge un pueblo de 700 habitantes y haz que todas las mujeres del pueblo se marchen durante una semana. ¿Qué sucedería? Eso es lo que la cadena CBC propone en su show “The Week the women went”.
Tatamagouche, una pequeña localidad canadiense de Nueva Escocia, es el escenario de este reality que está arrasando.
La gráfica pertenece a la campaña del programa de la CBC “The Week the women went” http://www.cbc.ca/thewomenwent/ y su directora creativa es Jill Atkinson. Juega con el concepto de “hombre desastre sólo en casa” para promocionar el nuevo show de la cadena.
Ficha Técnica:
Advertising Agency: CBC English Communications Department
Creative Director: Jill Atkinson
Art Director: Matthew LeHoux
Copywriter: Peter Ignatiou
Photographer: Jeffery Kirk
Published: January 2009
Chicas, ¿vosotras qué pensáis de esta campaña?
Fuentes: adsoftheworld.com, Jill Aktinson
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