We have hidden the name of this brand: the logo and the slogan, in the following ad. The image is exactly the same as the original advert; we didn’t make any further changes.
Take a moment, and try to deduce what is the product advertised here?
Let’s make it easier.
.And the Oscar goes to…
“Now that’s an eau de toilette”
This poster campaign announced a cleaning product, Ambi Pur. It’s a new and original way of attracting attention. Always we waiting appear for the boy handsome or pretty girl, the Ambi Pur brand surprises us with a woman seduced by a young boy. This creativity has a new code for a product category, household cleaning, where it is difficult to find new proposals, which makes the ad even more striking Who doesn’t call attention?
Advertising Agency: JayGrey Sydney Australia
Creative Director: Jay Furby
Art Directors / Copywriters: Jay Furby, David White
Photographer: Toby Burrows
Account Services: Vanessa Long, Claire Manning
Client: Sara Lee
Marketing Manager: Karen Gerard
Brand Manager: Anthony Fotoulis
Published: September 2009