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What announcing this graph?

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Nov
27,
2009
2

We have hidden the name of this brand: the logo and the slogan, in the following ad. The image is exactly the same as the original advert; we didn’t make any further changes.

Take a moment, and try to deduce what is the product advertised here?

 

ambi-pur-cornered

Let’s make it easier.

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.And the Oscar goes to…

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ambi-pur-colourpreview

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ambi-pur-calvin

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ambi-pur-hero1

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“Now that’s an eau de toilette”

This poster campaign announced a cleaning product, Ambi Pur. It’s a new and original way of attracting attention. Always we waiting appear for the boy handsome or pretty girl, the Ambi Pur brand surprises us with a woman seduced by a young boy. This creativity has a new code for a product category, household cleaning, where it is difficult to find new proposals, which makes the ad even more striking Who doesn’t call attention?

Advertising Agency: JayGrey Sydney Australia

Creative Director: Jay Furby

Art Directors / Copywriters: Jay Furby, David White

Photographer: Toby Burrows
Retoucher: marcus@cave,
Account Services: Vanessa Long, Claire Manning
Client: Sara Lee
Marketing Manager: Karen Gerard
Brand Manager: Anthony Fotoulis
Published: September 2009

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