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The feminine side of advertising
The feminine side of advertising
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Puebla, Mexico, is the latest city to offer a taxi service exclusively for women. Intended as a safe means of transport, bright pink Chevys are driven by women only and will not stop for men. For further female appeal, the … Continue reading
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La ciudad de Puebla, en Méjico, es una de las ciudades que se suma a esta iniciativa con el objetivo de ofrecer mayor seguridad a las mujeres en el transporte. Los taxis rosas son conducidos por ellas y, por supuesto, … Continue reading
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Patti Digh tituló a su libro Vida Es un Verbo… como preludio a un contenido, que se centra en las palabras, en escribirlas, en recordarlas. Como tantas mujeres esta escritora nos inspira y nos motiva a dejar plasmados todos los … Continue reading
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Patti Digha titled his book Life Is a Verb … as a prelude to a content, which focuses on the words, write them, to remember. Like many women, this writer inspires and motivates us to leave embodied all the stories, … Continue reading
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Sandpaper Man Help Fundation is the name of the campaign that Tiempo BBDO has made for Procter & Gamble. It’s having a great success in Internet, due to the original and funny idea.
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Es el nombre de la campaña que ha realizado Tiempo BBDO para Procter&Gamble. En Internet está teniendo un gran éxito, debido a la idea original y divertida que se presenta.
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Memorex realizó una encuesta a los consumidores y el 70% de las mujeres dijeron sentirse olvidadas cuando se presentan nuevos productos electrónicos en el mercado, también que sentían que el marketing en el punto de venta y digital se centraba … Continue reading
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Memorex conducted a customer survey and 70% of women said they felt neglected when there are new electronic products in the market, also felt that marketing in the digital point of sale and only focused on attracting a male audience. … Continue reading
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“En los años 70 éramos un 15% en la Facultad. Hoy son más del 60 %” Le molesta que las agencias de prensa tradicionales las tachen de feministas. Cristina P.Fraga, Presidenta de Ameco (Asociación Española de Mujeres profesionales de los … Continue reading
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“In the 60s’ at the University, we were the 15%. Today women are more than 60%” It bothers her that the traditional media agencies consider them all feminists. Cristina P. Fraga, President of Ameco (Spanish Association of Media Professional Women) … Continue reading
