The classical board game is now promoting their latest edition with a contest between men and women. They have launched a microsite, www.trivialpursuitexperiment.com, where they randomly ask questions from their new game.
Many contests have been developed to prove the difference between men and women in communication basis, and they seem to work due to the high levels of participation they obtain. Nevertheless, we would like to know if this is because people are really interested in the challenge or if it follows a competitive nature.
What do you think about this? Is it for fun or is it the need to achieve better results than the other sex?
Fresh news related to the female world of advertising: new products, differentiating strategies, surveys, books and the latest news about the women presence and performance in the most important advertising festivals around the world.