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The best of 2009

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Jan
4,
2010
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To close the year, we thank you for visiting the blog and the comments you left us and we want to invite you to join the blog in the new year 2010, we look forward to your opinions and suggestions for improvement.

Here we leave a list of 10 best posts of 2009. Happy New Year.

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ruthlee1-300x2791

1. Interview with Ruth Lee: A great professional who responded us with many examples in one of the best interviews of this year. Thanks for your generosity, Ruth.

 

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peter-pan12. Olay return us to childhood: Very debated by users because of different interpretations of the graph.

 

 

 

jonathan_punter_concept_car_2006_60023. Women buy 50% of the cars: A market conquered. And Harley Davidson worries for the women first time in the history.

 

 

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imagen-244. A dress of clouds: Creativity by women and for women: a story that talks about feelings and motivations.

 

 

 

outdoor5. M vs W: This year Nike opened the battle of sexes that it has been a continuation trivial, will become a saga in 2010?

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thumb_event016. Golden Stiletto Awards:  Congratulations She Says to reward the creativity by women.

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untitled-27. Women love to cut the lawn: A different form for a product category of women, which even surprised to women marketing proffesionals.

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grafica_womeninsuccess8. Women are better in marketing: 80% of respondents agree that women are experiencing great success in marketing departments.

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ambi-pur-cornered1

9. What announcing this graph?: We started a discussions in Linkedin about this post entitled TOY BOY and we get a record of 300 visits in one night, with 50 reviews in the social network. A big surprise. Thank you for your participation.

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10. Do you think there is a female factor in creativity?

Anna Lubowska, President of the Board of the Advertising Agencies Association of Poland (SAR) and Member of Executive Committee of Effie, member of jury in the latest edition of the Golden Drum.

“Sure!”

Svetlana Copic, Deputy Creative Director of New Moment New Ideas Company and member of jury in the latest edition of the Golden Drum.

“Not in creativity, but in the way that the business is done. I think that women have introduced some new qualities to this tough and competitive profession and are changing it in a direction that is more comfortable for both sexes.”

Rossella Sobrero, President of Koinètica and member of jury in Cannes Lions 2009.

“I’d rather call it a “female approach”. A winning approach, especially in social campaigns where attention and sensitivity are essential.”

Uschi Henkes, Executive Creative Director and founder of Zapping/M&CSaatchi and member of jury in Cannes Lions 2009.

“I can only repeat that in my opinion creativity knows no gender. But at work, I think we are more flexible and can do more things at the same tie.”

Maria Luisa Francoli Plaza, Global CEO of MPG and member of the jury of Media category at Cannes Lions 2009.

“Yes, it’s about realism.”

Astrid Von Rudloff, CEO of Weber Shandwick in Germany and the only German member of the first PR jury in the Cannes Lions.

“Maybe surprisingly: pragmatism. Women tend to look for a good solution; men look for the big idea.”

Jureeporn “Judee” Thaidumrong, Founder and Creative Director of JEH United and member of the festival’s jury Clio Awards.

“As I said before, female Creatives can bring a sensitivity and attention to details to the table.”

Katrien Bottez, Creative Director of Duval Guillaume and Member of the festival’s jury Clio Awards.

I think women can add depth and relevance to creative work, but on the other hand you must not exaggerate the importance of this female factor. Once a campaign of mine was flagged by a woman rights organisation describing it as “woman unfriendly and visibly made by men.”

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