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The feminine side of advertising
The feminine side of advertising
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Mary Kay es una multinacional de cosméticos, fundada por Mary Kay en 1963 en la ciudad de Dallas. Después de su expansión en Brasil en 1998, la empresa americana se convirtió en una de las mejores del sector de los … Continue reading
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Mary Kay Cosmetics is a multinational, founded by Mary Kay in 1963 in Dallas. After its expansion in Brazil in 1998, the American company became one of the best in the field of cosmetics due to independent beauty consultants and … Continue reading
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The agency Mullen, in Boston, has been the creator of the Zappos.com new campaign, online business of shoes and clothing. This campaign launched on 18 March. Its purpose is to emphasize the good customer service that it’s characteristic in Zappos … Continue reading
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La agencia Mullen en Boston ha sido la creadora de la nueva campaña de Zappos.com empresa online de calzado y ropa, lanzada el 18 de marzo. Su objetivo es enfatizar el buen servicio al cliente que es caracteristico en Zappos … Continue reading
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El jueves pasado asistimos al Congreso ‘Comunicación en femenino’ organizado por la Universidad del País Vasco. Allí tuvimos la ocasión de entrevistar a una de las ponentes, Cristina Barturen, que dirige la agencia Arnold 4D junto a Susana Puras. Casada … Continue reading
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The last thursday we attended to the Congress’Communication in female’ organized by the University of the Basque Country, where we had the opportunity to interview one of the speakers, Cristina Barturen, who lead the agency Arnold Pure 4D with Susan … Continue reading
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Como mujer he estado expuesta en los últimos años a una cantidad enorme de pulicidades que muestran diferentes estereotipos de mujeres. Una campaña con mucha trascendencia en la Argentina ha sido “Por La belleza real” de Dove. En la misma, … Continue reading
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As a woman I have been exposed during the last years to a great number of adverstisings which show different types of women characteristics. One of these campaigns which carried on a great impact in Argentina was “Real Beauty” by … Continue reading
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En el 2006 Calzedonia conmocionó a los italianos con un spot que ahora ha llegado a España donde tampoco está pasando desapercibido, puesto que si algo es bueno es bueno siempre, es decir, las buenas ideas son atemporales. En el … Continue reading
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In 2006 Calzedonia shocked the Italians with a spot that now has come to Spain where he is not going unnoticed, because if something is good, is good always. The good ideas are timeless. In the ad shows images of … Continue reading
