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Advertising agencies, mass media, musicians, artists… the whole World is aware of the amount of insights that can be found on the Internet, and social networks are becoming powerful sources of inspiration. If we learn to listen we can find great ideas to develop successful projects.
In Spain, women over 50 are the latest phenomenon in facebook. Over 600 groups about their habits have been created, and they have already got thousands of fans. Their behaviors reveal the humorous Spanish culture, which most observe in their mothers, grandmothers or even in themselves.
Now, these women have been represented on a Photography Exhibition. This shows how spontaneous acts can turn into art. Hector Bernabeu, Advertising Photographer, and Mar Sanchez, Art Director, have developed the exhibition that shows these tender females. The photographs show a funny, but also kind and tender, point of view of the Spanish women. Throughout the work we notice the influence of the advertising style they are used to.
The women who appear in the photographs feel very proud to be the ambassadors of the groups they represent. “We’ve tried to make a tribute to these women, as they have given us such great moments with their habits”, says Mar Sanchez, who has been in charge of giving the female point of view to the work.
The exhibition has been really successful. Hundreds of Spanish and international media shared the news while thousands of peopled also talked about it on the social networks. As well, the inauguration had over 200 visitors. This makes us consider that these women have something that is very touching.
Maybe we should think about how these females are able to attract the mass. Probably, brands should take this into account and start addressing them as they should. They want to be the stars, so maybe brands should represent them that way. As brandlife said, there are “women who are able to determine marketing plans”.