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Interview to Natalie Lam, creative director in Portfolio Night-8, Shanghai

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Jun
25,
2010
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Natalie Lam is creative director at OgilvyOne in Shanghai. Her specialties are branding, print, advertising, interactive, emerging media, motion and furniture. For the past, she has been leading and growing and U.S accounts for Nike+, NIKEiD and NIKE Running, three of the most innovative brands within NIKE and R/GA.

Her work has been recognized by Cannes, D&AD, One Show Interactive, Clio Awards, International Andy Awards, Art Director’s Club, Creative Review, Creativity Awards, London International Awards, AdAge China, Spikes Asia and AME 2010. Recently her work has achieved a Silver at Cannes Lions 2010 with ‘Red Flag’. From here we congratulate her and her team of OgilvyOne Shanghai.

She was jury member in different festivals as International Andys, The ADDY’s, The Canadian Advertising Awards and One Show Interactive.

Her clients include The New York Times, The Gugenheim Museum, MasterCard, Ford Motors, Seagate, Sony, Vivendi Universal.

What do you think of the Portfolio Night experience? Have you learnt anything from it?

It’s really a great experience, we discovered some gems and actually learned a lot from the younger creatives. China is going through an amazing social change so these “post-90s” (born after 1990) youth really look at the world very differently, and that reflect in their work.

Who was your first tutor in advertising?

Aubrey Balkind, who ran Frankfurt Balkind Partners, an agency with very strategic creative work back in the 90s in NY.

How many women are there in your creative department?

5 women, 1 to 3.

What is the campaign that surprised you most as far as communication to women goes?

Dove evolution, for its utter honesty.

According to your own experience in Portfolio Night, What is the level of the young creative women?

Pretty good. However because it’s in China, they’re still shy and less confident because they’re female.

An advice for the young creative women.

Disregard your gender. Anything that man can do we can do too, and we also have our own advantages 😉 Also be brave and open, willing to try anything once in a lifetime.

Name the best current creative woman in your opinion.

Too many.

What is the best campaign that you have worked on as creative director?

Nike+

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