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The new camp for women

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Sep
6,
2010
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After the summer, we begin with the launch of the first ad of Littlewoods, British clothing retailer. The commercial is started by Coleen Rooney, advises stylist and new face of Littlewoods. In this Coleen interprets to the leader of a camp called ‘Nice Boots Camp’, where she and her group of sergeants direct to the new recruits through the steps of fashion.

We see the girls polishing high-heels in the barracks, practising how to “change arms” with handbags, taking on the assault course and learning to march in time. The ad finishes with the standard passing out parade and the girls all looking fabulously fashionable thanks to Littlewoods’ stylish products and Coleen’s style advice and guidance.

The ad invites viewers to register on the web site where they can get fashion tips from Coleen Rooney and participate in various contests which will have the chance to win 5000 dollars and a change of image with Coleen.

Nice Boots Camp‘ campaign launches on the 1St September and runs for six weeks. Created by Leo Burnett and featuring Nancy Sinatra’s, ‘These Boots Are Made for Walking’.

The TV campaign will be supported by Nice Boots Camp digital display banners and a press campaign.

We put here the ad so you can see it and tell us what you think.

 

Credits


Creative Director Jim Bolton
Director Guy Manwaring
Copywriter Jon Fox
Art director Rik Brown
Planner (creative agency) Adrian Hinds & Kit Patrick
Media agency Carat
Planner (media agency) Joe Molony
Production company Sonny

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