by • 2 Comments
The feminine side of advertising
The feminine side of advertising
by • 2 Comments
Médico, profesora, mamá, princesa. La muñeca de las mil caras vuelve a la carga en EEUU con una campaña más emocional y menos estereotipada. Barbie ya no es la muñeca de largas piernas que soñaba con Ken. Ahora es una mujer independiente que lucha por sus sueños. Una mujer como tú, como yo, como todas. O por lo menos eso es lo que pretende.
Y vosotras, ¿os identificáis con la nueva cara de Barbie?
Advertising Agency: Firedrill Productions
Creative Director: Kristina Duncan
Creative Supervisor: Rosina Weitekamp
Broadcast Producer: Chantal Houle
Director: Peyton Wilson
DP: Nicole Whitaker
Executive Producer: Loretta Jeneski, Michael Degan
Mattel/Barbie Marketing: Stephanie Cota
Aired: October 2010
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