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Masako Okamura

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Jan
24,
2011
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“Advertising can do things that politics or other systems can’t.”

More than ten years ago, these were the words of a reckless girl, Masako Okamura. Masako is the first Female Creative Director at Dentsu and the pioneer among women.

Masako's works are recognized in many awards, including Cannes, Clio, Spikes, London International Awards and AdFest. She has judged for Clio, YoungGuns, AdFest, Cannes, Mediaspikes, One Show, NY ADC and many regional awards. Her public service ads for the Ad Council (in Japan and the U.S.) are now put on a schoolbook in France. Other works are for Liberal Democratic Party (for PM Junichiro Koizumi), Toyota, Shiseido, Suntory, Thai Airways International and Shizuoka broadcasting. She was chosen one of the Asian Top 10 Creative Directors in 2007 by Media magazine.

She is a trendsetter who spread the word 'Kawaii' in introducing culture of Japan in many countries. In 2010 she's due to publish her second book "How to Make Someone Love You by Your Words" First book is 'How to Be a Copywriter'. Once a week, reckless Masako lectures at university. She loves wine and football, and didn't join Cannes this year as she devoted her body and soul to writing a daily column about World Cup2010.

 

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