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Suzana Apelbaum

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Jan
25,
2011
1
Suzana Apelbaum

A recognized industry innovator and globally award-winning creative, Suzana has vast experience working with top brands, including Coca-Cola, Microsoft, Fiat, Ford, Warner Bros, Diageo, Cadbury Adams, Unilever, Nivea, Motorola, YouTube, and Mitsubishi.

Suzana began her advertising career as a copywriter in Rio de Janeiro, at one of Brazil’s pioneering digital agencies. There, she took part on the creation of one of the first world exhibitions of web-art called “My City” which was exhibited in Brazil, Spain and Italy. In 2000, she moved to Sao Paulo and worked as creative director at some of the largest, most respected digital agencies in the world, like AgenciaClick and JWT. In 2005, Suzana took on the challenge of infusing Africa, a respected but traditional agency, with digital culture and creative excellence; and just two years later, that agency placed second as International Interactive Agency of the Year at the Cannes Advertising Festival. Most recently, Suzana was partner and chief creative officer of a multidisciplinary agency, creating campaigns and branded content for clients including Google, Red Bull and Valisere.

Suzana moved from Sao Paulo to New York to work as Executive Creative Director of StrawberryFrog, where she is currently leading the creative team and developing campaigns and digital projects for clients such as Procter & Gamble (Pampers, MDVip, Future Friendly), as well as BlackBerry and Propel (PepsiCo).

In addition to serving as a juror at top advertising shows such as Cannes, Webby Awards, ANDY and D&AD, Suzana has won 19 international awards including the Grand Prix at the London International Awards. Suzana has been elected the Brazilian ‘Online Creative Professional of the Year’ by MMOnline Awards, created by the leading advertising publication Meio & Mensagem

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