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Colleen DeCourcy is the CEO and Founder of a new company called Socialistic. Havas Worldwide took an equity stake in the company and helped launch. It was launched January 24th. Socialistic is a Marketing Technology Studio that works across the Social Graph. In short, Socialistic is what happens when you take a bunch of great programmers, writers, and videographers and put them in a room together with strategic leadership that has been trained in both the advertising industry and the technology sector.
Colleen DeCourcy is leaving TBWA after nearly three years as global chief digital officer. At TBWA, DeCourcy was the shop’s first global digital chief, reporting to worldwide CEO Tom Carroll.
On her watch, TBWA invested in digital talent and won some significant interactive assignments, such as chores for Adidas, which it pitched in partnership with sister shops 180 and Critical Mass. The shop also helped clients like Pepsi launch online initiatives.
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Last year, DeCourcy established a global group of 10 “digital artists” to ensure that the agency’s 267 offices had the best talent and operational structures to execute digital campaigns. Those experts also tackled client briefs directly. That group, however, was disbanded earlier this year, with some talent leaving and others becoming part of the shop’s New York office.
Colleen DeCourcy: Social Media Insights
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