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Pepa Rojo

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Feb
18,
2011
1
pepa rojo

Rojo perfectly embodies the group’s multidisciplinary integration and philosophy. She has worked in both the online and offline sector: NCA, Ruiz Nicoli, Ad-hoc and Young and Rubicam.

After 2000 she shifted towards the online sector, working for interactive agencies such as Double You, Digital Bates, McCann Erickson Interactive and Tribal DDB. Her portfolio includes such clients as Volkswagen, Telefonica, Terra, Movistar, Telepizza, Lucky Strike, MSN, Visa, Coca-Cola and Vichy.

She has won numerous awards at the festivals of Cannes, Sol, FIAP, London International Awards, One Show and CdC.

She was a member of the Interactive Jury at the Festival del Sol 2009, Jury at C d C anuary 2010, and Interactive Jury at Eurobest Festibal 2010.

Captura de pantalla 2011-02-11 a las 11.59.54 (1)

Did you forget to buy something and now you’re running out of time?
Your presents-to-do list is so long that it’s hard for you to decide?
Leave all your doubts behind. This year Grey Group has the perfect solution, the ideal gift for your ex: the perfect Saint Valentine’s gift.

Users may participate sending their love notes and if you’re the lucky winner your ex will receive a fun little sack of animal excrements.

Two kits to choose:
- The exotic kit consists of gorilla, penguin and ostrich shit.

- The national kit consists of donkey “Lola”, pony, horse and even a nice and plumpy piggy shit.

With this agency self-promo, Grey wants the users to smile and it also tries to demystify the capitalist meaning that this remarkable day is being given lately by many.

Galician Ufo

This is the video case relating the success campaign about a fake insight of an Alien Spacecraft starring galician fishermen that were involved to recreate a real UFO sighting. A series of following clips and the early Youtube’s presence made the rest possible. The phenomenon catched up the audience being one the most seen videos on Internet in a short brief time.

 

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