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“The way you are”, the new online campaign of Springfield aimed to women

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Jun
8,
2011
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The textile group Cortefiel has released a new online campaign in order to advertise its new women’s collection of clothing and accessories. This campaign, launched in eight countries where the brand is established, want to report that Springfield can dress all kinds of women.

This communicational action created by the advertising agency La Despensa, is focusing on a website that shows three videos featuring three girls who represent the three major pieces of the collection. Users can interact on the website choosing the garment that the protagonists of the videos will wear in the next scene.

Along with the online action, it has organized a contest called “Springfield Women Day”, where the first three girls going to a Springfield’s store dressed with the three major garments of the collection, will win a trip to Paris.

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