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Changes in feminine hygiene product advertising

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Jul
11,
2011
0
pad-featured

These days we’ve watched in different advertising magazines an american pad ad where for the first time menstrual cycle’s represented by drop of blood,  instead of blue liquid.  This ad made by Leo Burnett Chicago Agency has surprised for this real vision.

Are we going to watch in TV the historical pad ads with blue liquid? Or can it be a great change so as to feminine hygiene product advertising?.

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