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“Gain Detergent with Febreze Odor Removal. Your clothes were never there.”
Agency: Lapiz, Chicago, USA
Executive Creative Director: Laurence Klinger
Assoc Creative Directors: Maria Bernal
Art Directors: Maria Bernal, Jorge Pomareda
Copywriters: Jose Funegra, Carlos Bretel
Photographer: Buenavista Fotografía
“If the great advance of the 20th century was the inclusion of women as equals in society, then an even greater advance in the 21st century will be the incorporation of women’s thinking.”
Fresh news related to the female world of advertising: new products, differentiating strategies, surveys, books and the latest news about the women presence and performance in the most important advertising festivals around the world.
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