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Tell Me More, Episode 3: A communications expert explains why good design is good business

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Aug
29,
2011
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New York, NY, August 22, 2011.Manhattan based design and branding firm Thinkso Creative features strategic communications and marketing maven Elizabeth Howard in the third episode of the Tell Me More interview series.

As the founding partner of Broadbridge International Group, Ltd., Elizabeth provides pragmatic business solutions to her many clients, including professional service firms, multinational corporations and advocacy organizations in the nonprofit sector. “The first impression we have of any organization is visual,” she says. “Design plays an important role strategically in anything that I do.”

Tell Me More educates professionals on how to use designas a business tool. The series covers a wide range of topics, from the struggles of launching a new business to rebranding a non profit organization after years of work. Each video features an entrepreneur, marketing professional, or non profit leader with insights to share. Despite Despite their differences, all the participants use design to achieve tangible business goals.

Elizabeth Howard’s expertise comes from years of advising Fortune 500 companies. In 1987, she founded Broadbridge International Group, Ltd. to develop strategic solutions and solve business problems for her clients. Elizabeth’s articles on communications, marketing, and business have appeared in European Communications, Investor Relations, Law Firm Marketing & Profit Report, Communication Arts, Communication World, The Strategist and The New York Law Journal, and more.

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