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Is for sure that a “glass ceiling” still exists in the West. Women are responsible for the majority household purchases, but companies with targeted women products still leaded by men.
But what about China?
Getting to know about this issue better, this week on Thoughtful China, Laura Desmond, CEO of Starcom MediaVest and one of the youngest executives to lead a global network, speaks about how China compares to the West in women’s ability to climb corporate ladders, gain acceptance in senior business circles and reach global positions.
Laura Desmond, CEO of Starcom MediaVest
This week’s show also features WeiWei Chen, Chairman & CEO, Leo Burnett Group Shanghai; Jean Lin, Isobar’s CEO, Asia-Pacific and Global Chief Strategy Officer; and Kitty Lun, Chairman & CEO, Lowe China, three of the most successful women in China’s advertising industry.
Tagged: advertising industry , AdWomen , breaking the glass ceiling , CEO , China , female creative directors , Isobar , Jean Lin , Kitty Lun , Laura Desmond , Leo Burnett , lowe , targeted women products , WeiWei Chen , west , women to watch
“If the great advance of the 20th century was the inclusion of women as equals in society, then an even greater advance in the 21st century will be the incorporation of women’s thinking.”
Fresh news related to the female world of advertising: new products, differentiating strategies, surveys, books and the latest news about the women presence and performance in the most important advertising festivals around the world.
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