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Parissa is a natural health and beauty brand which sells natural products with a social philosophy and responsible practices. This company defends the following principles:
No toxic chemicals
No animal testing
“You’re not shaped like this. Why is your razor?” is the slogan of its new campaign.
“If the great advance of the 20th century was the inclusion of women as equals in society, then an even greater advance in the 21st century will be the incorporation of women’s thinking.”
Fresh news related to the female world of advertising: new products, differentiating strategies, surveys, books and the latest news about the women presence and performance in the most important advertising festivals around the world.
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