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“Tiger Mom” the forgotten consumer group

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Sep
26,
2011
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Chinese mothers are a forgotten consumer group by advertisers. This group is composed by careful buyers who are interesting in a wide range of products  for their children, such as: food, education, sport, and technology.

More about  “Tiger Mom” consumers on Thoughtful China from Allen Wang, CEO and founder of Babytree.com, China’s top parenting social media website, as well as TBWA’s Ellen Hou, JWT’s Sarah Shen and WE Marketing Group’s Viveca Chan.

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