With the slogan “Nobody’s immune to breast cancer”, the Associação da Luta Contra o Cancer in Mozambique has launched a campaign focused on superwomen. The 4 print ads has been made by the advertising agency DDB in Maputo.

“When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.”

Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima and Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine and Erick Vasconcelos
Illustrator: Maísa Chaves
Graphic producers: Faruk Issufo and Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela and Fernanda Neves
Media: Khida Ismael
Published: December 2011