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Agency: BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe and Stefania Siani
Copywriter: Luca Bartoli
Art Director: Vittorio Perotti
Photography: Francesco Van Straten
Post Production: Davide Calluori
Many novelties related to the female world of advertising: new products, differentiating strategies, surveys, books and the latest news about the women presence and performance in the most important advertising festivals around the world.
“If the great advance of the 20th century was the inclusion of women as equals in society, then an even greater advance in the 21st century will be the incorporation of women’s thinking.”
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