AdWomen

The feminine side of advertising

Author Archives: adwomen

One of the most powerful female executives in advertising, if you can dream it, you can do it.

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May
30,
2012
0
WFCD

Shelly Lazarus is the chairman of Ogilvy and Mather and has been in the industry for over 40 years.  This July 1st, she plans to step down as Chairman and serve as Chairman Emeritus. Her successor Miles Young will take … Continue reading

We Try Harder: Technology vs. Ideals

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May
15,
2012
0
we try harder

“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A … Continue reading