AdWomen

The feminine side of advertising

One of the most powerful female executives in advertising, if you can dream it, you can do it.

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May
30,
2012
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Shelly Lazarus is the chairman of Ogilvy and Mather and has been in the industry for over 40 years.  This July 1st, she plans to step down as Chairman and serve as Chairman Emeritus. Her successor Miles Young will take … Continue reading

We Try Harder: Technology vs. Ideals

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May
15,
2012
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we try harder

“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A … Continue reading

“And you, why do you read?” creativity made by Marie-Laure Cliquennois

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Feb
23,
2012
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Brand: Filigranes Agency: Air, Brussels, Belgium Creative Directors: Grégory Ginterdaele and  Marie-Laure Cliquennois Art Director: Antoinette Ribas Copywriter: Philippe Fass Artist: Isaac Salazar Photographer: Marc Paeps Retouching: Yelle@livingroom.be Graphic Designer: Clara Climent Published: December 2011 Aaaah! Wow! HaHaHa! Snif

“Transform” creativity made by Stephanie Arculli

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Dec
27,
2011
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Agency: Preditorial, USA Brand: The California Endowment EP / Agency Producer: Mimi Kent Creative Directors: Stephanie Arculli and Ron Schlessinger Production Company: Gentleman Scholar Executive Producer: Rob Sanborn Producer: Jett Steiger Directors: Will Johnson and  William Campbell DOP: Matthew Lloyd … Continue reading

“Don’t look the other way – Acti” creativity made by Nadine Schlichte

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Dec
27,
2011
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Agency: Butter, Berlin/Duesseldorf, Germany Brand: Duesseldorfer Courage (Duesseldorf City Council) Creative Directors: Matthias Eickmeyer, Nadine Schlichte and Reinhard Henke Art Director: Ben Frischen Copywriter: Jette Heistermann Illustrator: Kordula Roeckenhaus Published: December 2011 Laughing Fit Happy Couple Playful Yelp Keys Mislaid … Continue reading

“Mistletoe Mixup” creativity made by Alyssa Toro

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Dec
26,
2011
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Agency: Connelly Partners, Boston, MA, USA Brand: Connelly Partners Creative Director: Alyssa Toro Associate Creative Director: Eric Sutton Art Director: Carissa DiCenzo Copywriter: Steve Connelly Illustrator: Kris Aubuchon Published: December 2011 http://www.mistletoemixup.com

“Net” creativity made by Cristiana Boccassini

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Dec
26,
2011
1

Agency: Publicis, Milan, Italy Brand: Orphea Creative Directors: Bruno Bertelli and Cristiana Boccassini Art Director: Alessandro Candito Copywriter: Paolo Bartalucci Producer: Titti Migliore Account Director: Claudia Brambilla Account Executive: Marina Zennaro Marketing / Development Director: Giorgio Serafini Brand Manager: Rosabianca … Continue reading

“Even The Biggest Critics Appreciate Big Brands” creativity made by Danielle Lanz

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Dec
23,
2011
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Agency: Ruf Lanz, Zurich, Switzerland Brand: Oekopool Creative Directors: Markus Ruf and Danielle Lanz Copywriter: Andreas Hornung Art Director: Marcel Schlaefle Photographer: Historical archive Account Supervisor: Kristina Burch Advertiser’s Supervisors: Claudia Gillardon and Kilian Gasser Published: December 2011 Fidel Castro … Continue reading

“Freedom Of Expression” creativity made by Marie Laure Cliquennois

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Dec
22,
2011
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Agency: Air, Brussels, Belgium Brand: Amnesty International Creative Directors: Gregory Ginterdaele and Marie-Laure Cliquennois Art Director: Gaetan Gomez Garcia Copywriter: Gregory Verheyleweghen Photographer: Lernert & Sander Published: November 2011

“Emergency Exits” creativity made by Danielle Lanz

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Dec
19,
2011
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Agency: Ruf Lanz, Zurich, Switzerland Brand: Lucerne Classical Music Festival Creative Directors: Danielle Lanz and Markus Ruf Copywriter: Maren Beck Art Director: Isabelle Hauser Photographers: Felix Schregenberger and  Philipp Ruault Account Manager: Heike Rindfleisch Account Supervisor: Sabrina Luck Advertiser’s Supervisors: … Continue reading