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The feminine side of advertising
The feminine side of advertising
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“October 31st Enjoy the scariest night of the year”
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Advertiser: Old Spice Product: Body Wash Entrant Company: Wieden+Kennedy Country: USA Year: 2010 Media: Film Lions Award: Grand Prix Other Credits: Executive Creative Director: Mark Fitzloff/Susan Hoffman Creative Director: Jason Bagley/Eric Baldwin Art Director: Craig Allen/Eric Kallman Copywriter: Craig Allen/Eric … Continue reading
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The Spikes Asia 2010 Advertising Festival has finished a week ago in Singapure. This yearthe festival gave 273 Spikes Asia Trophiesaward across 11 categories and brought together almost 1,400 people connected to Asia Pacific’s advertising industry. Below, you can watch … Continue reading
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This week we published the interview to the creative director Kate Davis and she told us that she likes U by Kotex as the campaign aimed to women of the year. Kimberly-Clark, owner of the Kotex brand, has been a … Continue reading
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The Olympians are a sporting event that generates more interest among women, 76% of American homes they see it. P&G as a sponsor of the U.S. team, it decided, coinciding with the Olympic Games in Vancouver in 2010, conducting a … Continue reading
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Mrs.K producer is the creator of the promotional campaign of the UEFA Champions League for Al Jazeera Sport, the mean news channel in the Arab world that conveys the football games in the Middle East and North Africa. Arabs usually … Continue reading
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She Says brings for the second year The Golden Stiletto Adwards to reward women’s creativity. It is the only award ceremony which celebrates female creativity, with an all female judging panel made up of distinguished creatives from across the advertising … Continue reading
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Aquarius and Tuenti hurled into cyberspace a simple idea: “Send your dreams.” The winner of the contest message would star the new outdoor advertising campaign for this drink. Through its website, more than 1,500 people submitted their choices.
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Expert in Public Relations, Corporate Social Responsibility and Social Communication. At the present time Founder and President of Koinètica, Partner to promote Social Responsibility in Italy. President of Assocomunicazione's Public Relations Section (Association of the Communication Companies), Counsellor of Fondazione … Continue reading
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A friendly looking grandpa invites Internet users to join him and have a ride with his "canarito", a Ford Corcel Standard from 1974. Since then starts the real mess… For a momet we leave Cannes and move to Brasil, to meet Ivy … Continue reading