AdWomen

The feminine side of advertising

We Try Harder: Technology vs. Ideals

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May
15,
2012
0
we try harder

“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A … Continue reading

“And you, why do you read?” creativity made by Marie-Laure Cliquennois

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Feb
23,
2012
0

Brand: Filigranes Agency: Air, Brussels, Belgium Creative Directors: Grégory Ginterdaele and  Marie-Laure Cliquennois Art Director: Antoinette Ribas Copywriter: Philippe Fass Artist: Isaac Salazar Photographer: Marc Paeps Retouching: Yelle@livingroom.be Graphic Designer: Clara Climent Published: December 2011 Aaaah! Wow! HaHaHa! Snif

“Don’t look the other way – Acti” creativity made by Nadine Schlichte

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Dec
27,
2011
0

Agency: Butter, Berlin/Duesseldorf, Germany Brand: Duesseldorfer Courage (Duesseldorf City Council) Creative Directors: Matthias Eickmeyer, Nadine Schlichte and Reinhard Henke Art Director: Ben Frischen Copywriter: Jette Heistermann Illustrator: Kordula Roeckenhaus Published: December 2011 Laughing Fit Happy Couple Playful Yelp Keys Mislaid … Continue reading

“Even The Biggest Critics Appreciate Big Brands” creativity made by Danielle Lanz

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Dec
23,
2011
0

Agency: Ruf Lanz, Zurich, Switzerland Brand: Oekopool Creative Directors: Markus Ruf and Danielle Lanz Copywriter: Andreas Hornung Art Director: Marcel Schlaefle Photographer: Historical archive Account Supervisor: Kristina Burch Advertiser’s Supervisors: Claudia Gillardon and Kilian Gasser Published: December 2011 Fidel Castro … Continue reading

“Freedom Of Expression” creativity made by Marie Laure Cliquennois

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Dec
22,
2011
1

Agency: Air, Brussels, Belgium Brand: Amnesty International Creative Directors: Gregory Ginterdaele and Marie-Laure Cliquennois Art Director: Gaetan Gomez Garcia Copywriter: Gregory Verheyleweghen Photographer: Lernert & Sander Published: November 2011

“Emergency Exits” creativity made by Danielle Lanz

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Dec
19,
2011
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Agency: Ruf Lanz, Zurich, Switzerland Brand: Lucerne Classical Music Festival Creative Directors: Danielle Lanz and Markus Ruf Copywriter: Maren Beck Art Director: Isabelle Hauser Photographers: Felix Schregenberger and  Philipp Ruault Account Manager: Heike Rindfleisch Account Supervisor: Sabrina Luck Advertiser’s Supervisors: … Continue reading

“Tell your story” creativity made by Stefania Siani

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Dec
16,
2011
1

Agency: BBDO, Milan, Italy Brand: Oxydo Executive Creative Directors: Federico Pepe and Stefania Siani Copywriter: Luca Bartoli Art Director: Vittorio Perotti Photography: Francesco Van Straten Post Production: Davide Calluori

“Citroën Jumper Minibus” creativity made by Juliana Uchôa

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Nov
14,
2011
0

Brand: Citroën Agency: New360, Belo Horizonte, Brazil Creative Director: Juliana Uchôa Copywriter: Julia Uchôa Art Director: Gustavo Leite Illustrator: Gustavo Leite Published: October 2011 Gorilla Wolf Whale  

“Great Ideas Can’t Hide” creativity made by Jennifer Hohn

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Nov
10,
2011
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Brand: Denver Ad Club Agency: Burns Marketing / Vladimir Jones, Colorado, USA Creative Directors: Jennifer Hohn and Ryan Johnson Art Directors: Jennifer Hohn, Burns Marketing Copywriters: Ryan Johnson, Vladimir Jones Illustrators: Debbie Clapper, Gneural Photographer: Bryce Boyer / Bryce Boyer … Continue reading

“Outrageous” creativity made by Sue Anderson

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Nov
9,
2011
0

Brand: Absolute Vodka Agency: TBWA\Chiat\Day, New York, USA Chairman & Chief Creative Officer: Mark Figliulo Creative Director: Sue Anderson Creative Director / Art Director: Hoj Jomehri Art Director: Brantley Barefoot Copywriter: Jim Therkalsen Head of Production: Robert Valdez Director of … Continue reading