AdWomen

The feminine side of advertising

We Try Harder: Technology vs. Ideals

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May
15,
2012
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we try harder

“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A … Continue reading

“Transform” creativity made by Stephanie Arculli

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Dec
27,
2011
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Agency: Preditorial, USA Brand: The California Endowment EP / Agency Producer: Mimi Kent Creative Directors: Stephanie Arculli and Ron Schlessinger Production Company: Gentleman Scholar Executive Producer: Rob Sanborn Producer: Jett Steiger Directors: Will Johnson and  William Campbell DOP: Matthew Lloyd … Continue reading

“Net” creativity made by Cristiana Boccassini

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Dec
26,
2011
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Agency: Publicis, Milan, Italy Brand: Orphea Creative Directors: Bruno Bertelli and Cristiana Boccassini Art Director: Alessandro Candito Copywriter: Paolo Bartalucci Producer: Titti Migliore Account Director: Claudia Brambilla Account Executive: Marina Zennaro Marketing / Development Director: Giorgio Serafini Brand Manager: Rosabianca … Continue reading

“Bundle of Joy” creativity made by Miranda Dean

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Dec
12,
2011
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Agency: TBWA\Chiat\Day New York Brand: Vonage Chairman and Chief Creative Officer: Mark Figliulo Creative Director: Aaron Griffths Associate Creative Directors: Josh Schildkraut and Miranda Dean Writer: Mike Motch Art Director: Austin Mankey Executive Producer: David Fisher Production Company: Epoch Films … Continue reading

“Underwear and Socks” creativity made by Lara Balai

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Nov
29,
2011
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Agency: Twist, New York City, NY, United States Brand: Affinity Executive Creative Director: Lara Balai Creative Directors: Matt Bergen and Eric Kvalseth Copywriter: Eric Kvalseth Art Director: Matt Bergen Production Company: Twist, New York City, NY, United States Producers: Tammy … Continue reading

“Motorcycle” creativity made by Susan Hoffman

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Nov
25,
2011
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Agency: Wieden + Kennedy Portland Client: Old Spice Creatives Direction: Jason Bagley and Craig Allen Copywriter: Andy Laugenour Art Director: Max Stinson Producer: Lizzie Marcy Executive Creative Directors: Mark Fitzloff, Susan Hoffman, Icaro Doria and Guillermo Vega Agency Executive Producer: … Continue reading

“Prius v Present” creativity made by Helen Pak

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Nov
22,
2011
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Agency: Saatchi & Saatchi, Toronto, Canada Brand: Toyota Creative Directors: Helen Pak and Brian Sheppard Art Director: Lena Lee Copywriter: Kelly Finnamore Production Company: Headgear Animation Sound: BoomBox Sound Agency Producer: Matt Shipp Aired: October 2011 Family Organic Restaurant Taxi … Continue reading

“Best Fries on the Planet” creativity made by Susan Credle

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Nov
18,
2011
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Agency: Leo Burnett, USA Brand: McDonald’s Global Creative Director: Susan Credle Executive Creative Director: John Montgomery Creative Directors: Avery Gross, Brian Shembeda Art Director: Tim Ratchford Copywriter: Jason Curry Executive Producer: Denis Giroux Sr. Producer: Bridget Rose Producer: Samantha Howes … Continue reading

“Shine” creativity made by Susan Hoffman

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Nov
17,
2011
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Agency: Wieden + Kennedy, USA Brand: Nike Executive Creative Directors: Mark Fitzloff, Susan Hoffman Creative Directors: Alberto Ponte, Ryan O’Rourke Copywriter: Brandon Pierce Art Director: Aramis Israel Producers: Jennifer Dennis, Dale Nicholls ¡Agency Executive Producer: Ben Grylewicz Production Company: Park … Continue reading

“For the Modern Pioneer” creativity made by Christina Yu

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Nov
16,
2011
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Agency: Red Urban Brand: Drake General Store Executive Creative Director: Christina Yu Copywriters: Dave Barber and Adriana Leite Art Directors: Joel Pylypiw and Daniel del Toro Agency Producer: Sam Benson Production Company: Untitled Films Director: Curtis Wehrfritz DOP: Doug Koch … Continue reading