AdWomen

The feminine side of advertising

Ideas from another side of the office

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Dec
27,
2011
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chairs

I have been working as a Copywriter for different agencies, which means thinking of ideas and writing down concepts every day, also getting the chance to be involved in filming, photography, radio, digital and different media. I love my job. … Continue reading

Women Of Tomorrow

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Dec
20,
2011
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womenoftomorrow

Nielsen, a global information and measurement company with leading market positions in marketing and consumer information, has published the study “Women of Tomorrow” where has polled nearly 6,500 women in 21 countries throughout Asia Pacific, Europe, Latin America, Africa and … Continue reading

Yin Woon Rani, President North America at Universal McCann

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Nov
21,
2011
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Yin Woon Rani

We often read news about advertising and important people who are promoted. They usually tell us last tendencies, their favourite campaigns or their own experiences, but what is behind this excellent professionals? Thanks AdWeek we can know Yin Woon Rani, President North … Continue reading

The Indian Advertising Industry

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Nov
11,
2011
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sawansukha-featured

In very little time, the Indian advertising industry has emerged as one of the most important industries. Nowadays, its advertising professionals are in the best international festivals and  its campaigns are famous for its originality and  creativity. We have found … Continue reading

Anatomy Of An Agency

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Oct
27,
2011
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the-anatomy-of-an-agency-featured

We have found a creative infographic about the anatomy of an agency made by Julia Morra and Trevor Gourley. They work as art director and copywriter at Grip Limited, an advertising agency which do things like TV spots, digital, radio, … Continue reading

Reasons there are so female executive creative directors

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Oct
3,
2011
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mUmBRELLA_360

Mumbrella360 was held in Sydney on June 7 and 8 and Australia’s most influential media and marketing executives took part in the conference. One of the most interesting session was “Mad Men and Mad Women”, where they talked about the lack … Continue reading

Vito Reig Gastón new creative director at McCann Erickson

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Sep
29,
2011
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vito-reig-gaston

Today McCann Erickson, the leading global marketing communications company, has announced that Vito Reig Gaston will be the new creative director responsible for L’Oreal’s account. Vito has a great experience in the advertising industry. She’s worked as creative director at … Continue reading

“Tiger Mom” the forgotten consumer group

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Sep
26,
2011
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tiger-mom

Chinese mothers are a forgotten consumer group by advertisers. This group is composed by careful buyers who are interesting in a wide range of products  for their children, such as: food, education, sport, and technology. More about  “Tiger Mom” consumers … Continue reading

Nancy Vonk and Janet Kestin launch a new company

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Sep
20,
2011
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Nancy Vonk and Janet Kestin

Ogilvy & Mather’s co-chief creative officers, Nancy Vonk and Janet Kestin, leave this advertising agency so as to launch a new company called “Swim”. Swim, which opens next month, will train creatives and give them the tools that are necessary … Continue reading

Tell me more, Episode 4: Launching a brand identity from scratch

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Sep
12,
2011
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tell-me-more-episode4

New York, NY, September 7, 2011 — When Mandy Gresh decided to launch her own business, she faced a unique set of challenges. Mandy previously worked for large companies with established brand identities, like Travelzoo. In her interview for Thinkso’s … Continue reading