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The feminine side of advertising
The feminine side of advertising
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I have been working as a Copywriter for different agencies, which means thinking of ideas and writing down concepts every day, also getting the chance to be involved in filming, photography, radio, digital and different media. I love my job. … Continue reading
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Nielsen, a global information and measurement company with leading market positions in marketing and consumer information, has published the study “Women of Tomorrow” where has polled nearly 6,500 women in 21 countries throughout Asia Pacific, Europe, Latin America, Africa and … Continue reading
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We often read news about advertising and important people who are promoted. They usually tell us last tendencies, their favourite campaigns or their own experiences, but what is behind this excellent professionals? Thanks AdWeek we can know Yin Woon Rani, President North … Continue reading
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In very little time, the Indian advertising industry has emerged as one of the most important industries. Nowadays, its advertising professionals are in the best international festivals and its campaigns are famous for its originality and creativity. We have found … Continue reading
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We have found a creative infographic about the anatomy of an agency made by Julia Morra and Trevor Gourley. They work as art director and copywriter at Grip Limited, an advertising agency which do things like TV spots, digital, radio, … Continue reading
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Mumbrella360 was held in Sydney on June 7 and 8 and Australia’s most influential media and marketing executives took part in the conference. One of the most interesting session was “Mad Men and Mad Women”, where they talked about the lack … Continue reading
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Today McCann Erickson, the leading global marketing communications company, has announced that Vito Reig Gaston will be the new creative director responsible for L’Oreal’s account. Vito has a great experience in the advertising industry. She’s worked as creative director at … Continue reading
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Chinese mothers are a forgotten consumer group by advertisers. This group is composed by careful buyers who are interesting in a wide range of products for their children, such as: food, education, sport, and technology. More about “Tiger Mom” consumers … Continue reading
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Ogilvy & Mather’s co-chief creative officers, Nancy Vonk and Janet Kestin, leave this advertising agency so as to launch a new company called “Swim”. Swim, which opens next month, will train creatives and give them the tools that are necessary … Continue reading
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New York, NY, September 7, 2011 — When Mandy Gresh decided to launch her own business, she faced a unique set of challenges. Mandy previously worked for large companies with established brand identities, like Travelzoo. In her interview for Thinkso’s … Continue reading
