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VOGUE EYEWEAR FASHION CLOSET
In june Vogue Eyewear launched a contest on Internet and in shopping centers of different cities in the world. The aim was to bring the latest trends of the brand to women.…
Category: Industry
2 min
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Real families?
Although I have allways been in favour of diversity I think that being a mother potentiated my contributions as a professional in advertising, a small grain of sand for the…
2 min
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Home heroines
For the last few years, the brands that sell cleaning products have strived to show in their ads intrepid women who assume home tasks as super secret missions to save…
1 min
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Portfolio Night 8: The opportunity for creative young women
On May 20 there will be the new edition of Portfolio Night in 39 cities worldwide. An event where the best creative directors of agencies will made available to young creative…
2 min
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‘Quattro for Women Bikini’ Wilkinson campaign
After it’s success in France, Germany and England, the Wilkinson’s new product called ‘Quattro for Women Bikini’ arrive to Spain with the intention of becoming an important gap in the…
2 min
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Made with Love in Spain
Wonders is a footwear brand that premieres positioning summarized in the claim “Made with Love in Spain”, which claims the national origin of your product and its implications for quality. Because…
4 min
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The success of Rethinkher in Barcelona
On March 4, took place in Barcelona the 5th International Forum of Communication and Branding: Rethinkher which included professional expert speakers on the topic. , as Janne Cunnigham, Philippa Roberts,…
2 min
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Spain says goodbye to the cult of the body ads
First came the snuff and alcohol and now it is the turn to products that promote the cult of the body. In Spain will be banned television advertising of slimming…
4 min
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JC Penney – Puma, Two differents forms to understand Saint Valentine’ day
How many times the men give us gifts that we don’t like it? Because of this, the jewelry brand, JCPenney, last year launched “Beware of the Doghouse” campaign, which we talk in our…
3 min
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The five A’s of the women in Argentine advertising
This new column from Buenos Aires, arose alter being a frequent and fan reader of Adwomen. It intends to be an additional contribution to the world wide exchange of views…