AdWomen

The feminine side of advertising

Heineken creatividad hecha por Cristiana Boccassini

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Oct
29,
2010
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“October 31st, Enjoy the scariest night of the year” Advertising Agency: JWT, Rome, Italy Executive Creative Director: Pietro Maestri Creative Directors: Bruno Bertelli, Cristiana Boccassini Art Director: Daria Albanese Copywriter: Fabio Caputi Account Executive: Giada Salerno Photographer: Giovanni Pirajno Post production: … Continue reading

Why is it the success of the campaign “The man your man Could smell like” from Old Spice?

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Oct
26,
2010
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The Old Spice brand of cosmetics has managed to increase sales with this ad campaign “The man your man could smell like”. Also won the Film Grand Prix at the Cannes Lions Festival 2010, made by Wieden + Kennedy.

¿A qué se debe el éxito de la campaña “The man your man could smell like” de Old Spice?

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Oct
26,
2010
2

La marca de cosméticos Old Spice ha conseguido aumentar sus ventas con esta campaña publicitaria “The man your man could smell like”. Además se hizo con el Grand Prix de Film en el Festival Cannes Lions 2010, realizado por Wieden … Continue reading

ON+OFF! Women Secret lanza una colección que nace online para salir a la calle con un toque de RSC

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Oct
15,
2010
5

Las marcas empiezan a escuchar a sus clientes y se nota. Cada vez más surgen iniciativas tan novedosas como alentadoras. Por fin, el talento anónimo toma las riendas del mágico mundo de los productos, logrando que el mundo virtual se … Continue reading

ON+OFF! Woman Secret has a new collection that has been inspired by the net and has a touch of Corporate Social Responsibility too

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Oct
15,
2010
0

  It is now a fact that Brands are listening to their customers, and probably they are getting better at it every day. Finally, anonymous people’s talent is coming out to become part of the magical world of products. This … Continue reading

What women want in Europe according to Yahoo!?

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Sep
22,
2010
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Yahoo has launched in the UK, France, Germany, Italy and Spain Yahoo! Trends, a channel that covers the latest in fashion and beauty content, health, family and personal, and publish content from some of the most important publishing groups internationally … Continue reading

¿Qué quieren las mujeres de Europa según Yahoo!?

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Sep
22,
2010
0

Yahoo! ha lanzado en Reino Unido, Francia, Alemania, Italia y España Yahoo! Tendencias, un canal que abarca lo último en contenidos de moda y belleza, salud, familiares y personales, y publicará contenidos de algunos de los grupos editoriales más importantes … Continue reading

Nancy Vonk y Janet Kestin hablan de la mujer en publicidad

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Sep
16,
2010
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Queremos compartir contigo esta magnífica entrevista a Janet Kestin y Nancy Vonk donde hablan de social marketing, de la mujer en publicidad…. Janet y Nancy han marcado un antes y un después en la historia de la publicidad por su … Continue reading

Nancy Vonk y Janet Kestin talk about women in advertising

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Sep
16,
2010
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We want to share with you this wonderful interview with Janet Kestin and Nancy Vonk where they talk about social marketing, women in advertising …. Janet and Nancy have marked a before and after in the history of advertising with … Continue reading

VOGUE EYEWEAR FASHION CLOSET

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Jul
2,
2010
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In june Vogue Eyewear launched a contest on Internet and in shopping centers of different cities in the world. The aim was to bring the latest trends of the brand to women. Vogue Eyewear selected Magic Touch agency to develop … Continue reading