AdWomen

The feminine side of advertising

“Pitzipoanca” phenomenon

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Feb
1,
2010
0

  A new type of behavior is used in the Romanian advertising. This new behavior is brought forward by some women. So, “pitzipoance” will be seen in the Romanian ads, because to some people they seem funny and there is … Continue reading

Campañas de Moda Primavera-Verano 2010 (PARTE II)

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Jan
26,
2010
0

Seguimos con la pressentación de las campañas publicitarias más importantes de la industria de la moda. Si no te has sentido identificada con ninguna de las marcas de la primera parte, aqui tienes más. Emporio Armani

Fashion Campaigns Spring-Summer 2010 (PART II)

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Jan
26,
2010
0

We continue with the advertising campaigns exposure of the most important fashion brand. If you have not felt identified with any of the marks of the first part, here you have more for choose. Emporio Armani

Campañas de Moda Primavera-Verano 2010 (PARTE I)

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Jan
19,
2010
0

Os presentamos las campañas de las marcas de moda para la temporada de primavera-verano 2010. Estas campañas son un arma publicitaria en términos editoriales. Son las imágenes con las que la marca se renueva y posiciona en el mercado y … Continue reading

Fashion Campaigns Spring-Summer 2010 (PART I)

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Jan
19,
2010
0

We present you the campaigns of fashion brands for spring-summer 2010. These campaigns are an advertising weapon in editorial terms. The mark is renewed and positioned in the market with these images. And these campaigns are an indicator of who … Continue reading

‘Career women make bad mothers’

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Jan
11,
2010
0

  The campaign made by the creative director Garry Lace, of Beta agency, has generated much controversy in England, especially between the women. The objective of Garry Lace was to show the power of outdoor advertising as an alternative to … Continue reading

‘Las mujeres que trabajan son malas madres’

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Jan
11,
2010
2

  La campaña realizada por el director creativo Garry Lace, de la agencia Beta, ha generado mucha polémica en Inglaterra, especialmente entre las mujeres. El objetivo de Lace era mostrar el poder de la publicidad exterior como una alternativa a la … Continue reading

“It’s only hair” Jeep Campaign 2010

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Jan
7,
2010
0

  “40% of Jeep’s consumers are women”   Global Hue (Michigan) was the creative agency of Jeep’s new campaign in the U.S.A “I Live. I Ride. I am. Jeep”.   They seized the Thanksgiving Day to launch the campaign in … Continue reading

“It’s only hair” Campaña de Jeep 2010

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Jan
7,
2010
0

“El 40% de consumidores de Jeep son mujeres” Global Hue(Michigan) fue la agencia creadora de la nueva campaña de Jeep en EEUU “I Live. I Ride. I am. Jeep.” para dar a conocer el nuevo look de la marca. Aprovecharon … Continue reading

PROSUMIDORA 3.0.

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Nov
16,
2009
0

La tienda on-line de moda femenina indie “mod-cloth” ha realizado una iniciativa que, como resultado, se ha convertido en una eficaz herramienta de marketing. Tienda que descubrí gracias a lookbook, escaparate fashionista mundial.