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The feminine side of advertising
The feminine side of advertising
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Shelly Lazarus is the chairman of Ogilvy and Mather and has been in the industry for over 40 years. This July 1st, she plans to step down as Chairman and serve as Chairman Emeritus. Her successor Miles Young will take … Continue reading
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“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A … Continue reading
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With the slogan “Nobody’s immune to breast cancer”, the Associação da Luta Contra o Cancer in Mozambique has launched a campaign focused on superwomen. The 4 print ads has been made by the advertising agency DDB in Maputo. “When we … Continue reading
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Who hasn’t ever felt like the girls of this TV commercial? After a long night, that moment arrives when the sun rises and we realise that we attract attention. We notice that the rest of people return the daily routine … Continue reading
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Vögele Shoes is a Swiss shoes brand which sell shoes with economical prices. This brand has launched a fantastic campaign. What is your opinion?
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“Because your hair is your most beautiful accessory” Agency: Advico Y&R AG, Zurich, Switzerland Creative Directors: Dominik Oberwiler and Martin Stulz Copywriters: Marietta Mügge and Sascha Borsai Art Director: Benny Goldstein Photographer: Chris Tribelhorn Graphic Designers: Sarah Paul and Joelle … Continue reading
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Versace, the luxurious brand created by the founder Gianni Versace, prepares to launch its collection for H&M. Some fashion houses (Karl Lagerfeld, Stella McCartney or Jimmy Choo) have already collaborated with this Swedish brand. The collection will be available in … Continue reading
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Neutrogena is one of the most important skincare brand which offers a wide range of skin and hair care products. With its last ad, this brand shows us “Avoiding lines of expression has never been easier”. Agency: DM9 DDB Brasil … Continue reading
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Demi Moore was named the new face of the Ann Taylor brand in August, replacing Katie Holmes. Celebrities as important as Halle Berry, Naomi Wattts and Heidi Klum have also appeared in its advertising campaigns. Photographed by fashion photographer Norman … Continue reading
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Fantastic campaign launched by Contrex, the brand of mineral water owned by Nestlé. This campaign is an incredible show which mixes sport, lights, a spectacular building, 10 bikes, a lot of women and a striptease. Do you want to watch … Continue reading