AdWomen

The feminine side of advertising

Rihanna new face of Armani

by No Comments

Jul
13,
2011
0

Rihanna will be the new face of the Italian luxury brand, Armani. She’ll replace Megan Fox, the actress of the film “Transformers”, starring the fall-winter 2011-2012 Emporio Armani Underwear and Armani Jeans ad campaigns. The popular singer Rihanna shared the … Continue reading

Changes in feminine hygiene product advertising

by No Comments

Jul
11,
2011
0

These days we’ve watched in different advertising magazines an american pad ad where for the first time menstrual cycle’s represented by drop of blood,  instead of blue liquid.  This ad made by Leo Burnett Chicago Agency has surprised for this … Continue reading

Kellogg’s takes care of women with Special K

by No Comments

Jun
29,
2011
0

With the summer season, Kellogg’s and its Special K plans take care of women. Another year more this brand targets modern, worker and cosmopolitan women so that they take an healthy life in these months.  Karen Lamond as director of … Continue reading

Controversial Nike’s campaign for women

by 12 Comments

Jun
23,
2011
12

Print ads made by the agency Wieden & Kennedy, which show different body parts of women. With this campaign, Nike wanted to target real women. However, it received a lot of criticisms because it was considered that it showed neither … Continue reading

Domestic Violence Hotline “Mercy Street”

by No Comments

Jun
14,
2011
0

Agency: Y&R Chicago Creative Director: Ken Erke Director: Dave Meyers Production: @radical.media (London) Producer: Jim Bouvet, Brian Smego Music: Emoto Brand: Coalition Against Battered Women VISUAL EFX: MPC

“The way you are”, the new online campaign of Springfield aimed to women

by No Comments

Jun
8,
2011
0

The textile group Cortefiel has released a new online campaign in order to advertise its new women’s collection of clothing and accessories. This campaign, launched in eight countries where the brand is established, want to report that Springfield can dress … Continue reading

Diet coke seen as a fashion brand for “demanding fashionistas”

by No Comments

Jun
2,
2011
0

Diet Coke has launched it’s first ever digital fashion channel, powered by Yahoo!. This action has been made as a part of the drink’s “love it light” campaign. Coca-Cola set out a three-year strategy that will see all marketing activity … Continue reading

Can you understand women?… Manslater is your salvation

by No Comments

Dec
22,
2010
0

  In the history of mankind, man has always have a handicap to understand what women really want to mean. Manslater grew from this idea, a word translator subtle mind of man is not prepared to interpret, without bitterness. But … Continue reading

¿Tienes problemas para entender a las mujeres?…Manslater es tu solución

by 2 Comments

Dec
22,
2010
2

En la historia de la humanidad, el hombre siempre ha tenido un handicap para interpretar lo que las mujeres quieren decir. De ahí nace Manslater, un traductor de palabras sutiles que la mente de los hombres no esta preparada para … Continue reading

Campaña de modelos reales de la organización Pinkstinks

by 1 Comment

Nov
29,
2010
1

Es un placer presentar la organización Pinkstinks y su última campaña “Modelos de conducta reales”. Pinkstinks nació en 2008 por dos hermanas gemelas y madres, llamadas Emma and Abby Moore.Lo pusieron en marcha con la intención de “desafiar a la … Continue reading