A friendly looking grandpa  invites Internet users to join him and have a ride with his “canarito”, a Ford Corcel Standard from 1974. Since then starts the real mess…

For a momet we leave Cannes and move to Brasil, to meet Ivy Abujamra - the youngest director of BossaNovaFilms. In her works Ivy always tries to reflect the contemporary language and its nuances and to enrich scripts with creative ideas and helps advertising agencies in the process of creative development of the ideas. Ivy won several awards for the excellence and that made the industry recognize her as daring and vanguard; among the others: Bronz at FIAP and Gold at Premio Columnistas. One of her works has been exhibited at MOMA in New York.

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¨Our presence in important meetings and projects is still not usual. What we find there is a very masculine world, built many hundreds of years ago, that needs time to change. No panic, patience, we try harder and this is, maybe, that characteristic difference you’re asking for.¨

AdWomen speaks with Uschi Henkes – Executive Creative Director and founder of Zapping/M&CSaatchi, Cannes Lions 2009 jury member in the PRESS category.

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 Maria Luisa Francoli is Global CEO of MPG. She gives us her point of view on women in the advertising industry.

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Astrid von Rudloff is a CEO of Weber Shandwick in Germany and the only German member of the first PR Jury in the Cannes Lions. On the ocasion of Cannes Lions 2009 we asked Astrid about her opinion on women in the PR industry.

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We open the section Cannes Lions 2009 by introducing female members of the jury. There are 41 ladies among about 250 jury members. The categories with the biggest female presence in the jury are Public Relations and Media; with the fewest: Outdoor, Press and Radio.

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This action was organized by Levi´s in cooperation with Cosmopolitan, in the Polish market, in the March of 2008. We like the idea a lot, because it offers something more than just a product. Levi´s made an effort to build a friendly relation with its customers.

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Jureeporn “Judee” Thaidumrong is Founder and Creative Director of JEH United. She began her career as a copywriter at DY&R. She then became a senior at Leo Burnett and in 1997, Jureeporn became Creative Director at Results Advertising (an Ogilvy and Mather Agency hot shop) before moving to Saatchi & Saatchi as Executive Creative Director in 2001.

In 2005, Judee started her own creative powerhouse, Jeh United. One year in, Hong Kong’s Media Magazine voted her Asia Pacific’s ‘Creative of the Year’ She handles many different clients such as Smooth E, Sylvania Lighting, Lexus, Samsung Mobile Phone and the National Energy Policy Office of Thailand.

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AdWomen: Your work, as a member of the festival’s jury, consists of judging hundreds of campaigns. In your opinion, is it possible to know by intuition if it was created by women?

Judee: It’s harder to determine whether a campaign has been created by women than by men.The recent Dove campaign has the hallmark of a Continue…

Axe has a rival. Women also have an infallible weapon to conquer men.

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Katrien Bottez en Peter Ampe became joint Creative Directors at Duval Guillaume Brussels in 2005, and have worked together for more than 10 years now on both Belgian and international clients, winning many national and international awards including 3 Gold Lions at Cannes and one Grand CLIO last year.

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AdWomen: Your work, as a member of the festival’s jury, consists of judging hundreds of campaigns. In your opinion, is it possible to know by intuition if it was created by women?
Katrien: I believe it’s a good thing that you cannot tell a campaign is made by a man or a woman. After all, that’s of no importance at all. What is important, is the strength of an idea and the relevance of that idea for the brand. You could say women have more affinity with some kind of brands, but this goes for men as well. Man or woman, it’s important you fully understand a brand before working on it.

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AdWomen: The incorporation of women into creative teams is a slow process. What is our influence on the creative performance [if there is any]? Do we contribute something characteristic that men don’t?

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Find out the answer in the full credits…

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